Three Horrific SEO Mistakes To Steer Clear Of
There are quite a few bad practices that can have a counter productive effect on your search engine optimisation efforts, most of these factors involve breeching the terms of service of main search engines like google, but there are other issues that may have a negative influence such as rendering content material or navigation in a fashion that search engines can not easily read or understand. In this article I will define a number of of the blunders which I regularly come across as a professional provider of SEO Services These issues will result in your sites rankings being penalized, and by avoiding these practices where doable, and correcting any of the below that are presently affecting your website, you will improve your websites on page SEO and make your website more easily spidered by Googlebot.
1. Links To Dangerous Neighborhoods.
Search engines like google and yahoo realize that you just can’t restrict who hyperlinks to you, and they will not penalize you for having links from sites of a dubious nature, after all if this were the case it would be all too straightforward for unscrupulous web masters to sabotage the web sites of their competitors by constructing a couple of hyperlinks pointing to their web sites from free for all links farms and different low trust type sites. Nevertheless, they also realize that you’ve 100% control over who you select to link out to. If you make a poor decision and hyperlink to a spammy web site or a link farm then you’ll be penalized as a result, so choose who you link to very carefully.
2. Flash Navigation.
Even though Google can now read some information from flash files, this doesn’t imply that the day when an internet site can rely on flash as its sole kind of navigation has arrived, actually its still a long way off. If you happen to have flash navigation on your web site, then make sure its supported by text links. Also don’t forget that not everybody has flash installed on their browser (or desires it installed) so your text links will also increase the overall usability of your website.
3. Splash Pages.
Including a splash page as your web sites homepage is a sure way to loose visitors and kick your web sites rankings to the gutter. The homepage of a website is the one most important web page, therefore it makes absolutely no sense to use it to display a page which incorporates little or no textual content and mainly consists of a pretty picture with a “click to enter” link. How would you feel if you went to a shop to buy something for your dinner, only to find a massive banner hung over the doorway to the store and a button saying “push to enter”? Splash pages are annoying to users, and will actually result in a reasonable proportion of those lucky enough to have actually found your website to leave right there and then.
Additionally the splash page is never going to even be indexed by google as it contains no textual content, due to this fact you have thrown away the most important web page of your whole website. If you have a splash page, do everybody a favor and remove it. During my profession as a supplier of search engine optimization Services, I’ve yet to find anything that gives me more personal satisfaction than removing a splash page!
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